Dental clinic marketing plan example: a week on Sunbots

Bottom line: This dental clinic marketing plan example follows one fictional dentist-owner through a week on Sunbots Marketing: Monday drafts, phone approvals, drafted Google review replies, two listing posts, one English blog and a Monday numbers check. Her own guardrails flag the claims she may not make, and she stays the final approver.

This is an illustration, not a customer result. The clinic is fictional. The weekly routine, screens and plan limits are Sunbots Marketing's as of October 2026; the topics are examples of what the drafts cover. There are no engagement, ranking, patient or revenue figures here because we have none to show you. The only live numbers we publish are our own, at /performance.

In short:

• Navrang Smiles Dental is fictional. Before the first draft, the owner turned the Dental Council of India's 2014 code into her own guardrails.
• On Monday at 06:30 IST the drafts land in Review. A failing rule flags a draft but does not block it, so her approval is the control.
• Tuesday to Friday brings review replies, two Google Business Profile posts and one English blog.
• Saturday takes five minutes. Monday brings the rank refresh and the AI-answer probes.
• Presence costs ₹30,000 a month + 18% GST, and some jobs stay with the clinic.

Who is the clinic, and what can it not say?

Navrang Smiles Dental is a fictional two-chair clinic in Bopal, Ahmedabad, on the Presence plan. At onboarding the owner picked Dental Clinic under Health & medical. Regulation 8.10 of the DCI Revised Dentists (Code of Ethics) Regulations 2014 (the DCI code) says a dentist shall refer to the establishment as a dental clinic. It allows "dental hospital" only where the practice involves surgical treatment under anaesthesia, in-patient stays and the statutory requirements. See the DCI code text.

Sunbots ships no dental-council rulebook, so the clinic sets its own. Under Strategy › Guardrails she pressed Look up my rules, then used Add a custom guardrail:

• A CLAIM rule: no "best" or "first". Regulation 8.2.7 permits announcing new equipment or services without boastful claims of being the best or first.
• A DONT rule: no superiority claims. Regulation 8.2.8 permits directory and internet listings as public information, and construes any claim to superiority or special skills over others as unethical.
• A DONT rule: no before/after posts. This is the clinic's own rule, not a clause in the code. The preamble to Regulation 8.2 says a dentist shall not boast of cases, operations, cures or remedies through any mode. The rule check reads captions and hashtags, not images, so she also added the line to the Don't — one per line list in Brand settings.
• A DO rule: fees may be stated. Regulation 8.2.9 says a factual website may carry treatments and fees.

The Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 (DMR Act) is the second rule set. Section 3 bars publishing an advertisement that refers to a drug in terms that suggest its use for certain conditions, including diseases in the Act's Schedule (section 3 text). She adds a rule against presenting any medicine as a cure.

The Digital Personal Data Protection Act 2023 (DPDP Act) s.6(1) says consent must be free, specific, informed, unconditional and unambiguous, and s.6(4) gives a right to withdraw it. See the Act text. Its Rules were notified on 13 November 2025, and the remaining duties apply from 13 May 2027.

What arrives on Monday, and which rule flag fires?

At 06:30 IST the weekly job drops the week's drafts into the Review tab at /dashboard/content?tab=review, the approval inbox. It needs an active plan and at least one connected social channel; she connected a LinkedIn Page and her WordPress site. Drafts that carry an outline show a Why this strip. This week:

• An enamel-care and sensitivity explainer.
• A Sunday-hours and emergency-care notice.
• A single-visit root canal explainer: the steps, with no promise about outcomes.

Separately, the daily festival job (09:30 IST) drafts greetings about ten days ahead, so when a festival such as Navratri or Dussehra is due, its greeting lands in Review.

One draft tripped her CLAIM rule by calling the new intraoral scanner "the first in Bopal". She edited the phrase out and approved; the toast read Approved & queued.

Approval Mode has two states, Approve Manually and Approve Automatically. She stays on Approve Manually and approves from her phone browser between patients; there is no mobile app and no WhatsApp approval. Approved posts publish from a queue that runs every 5 minutes.

What does this dental clinic marketing plan example do from Tuesday to Friday?

Tuesday. Across the week, about two Google Business Profile posts go out from the queue at their slots; in this example one is the Sunday-hours notice. Presence is sized for about two listing posts a week; Growth and Domination for about three. A four-star review arrives. Reviews sync every 4 hours, or on Sync now, and each gets an AI draft reply with Approve & publish beside it. A one- or two-star review would raise an alert; see how to respond to a 2-star review as a dental clinic.

Wednesday. The enamel-care explainer she approved on Monday goes out from the queue at its slot.

Friday. She opens Create Blog and presses Generate draft. Blogs are English only and publish to a connected website or via a GitHub pull request. She presses Check compliance; publishing stays blocked until it passes. Then Approve & schedule queues it.

What does the owner check on Saturday and Monday?

Saturday takes five minutes. She opens the Review tab for anything left and checks Google Business › Reviews for replies waiting on her. In the Automation tab, Auto-draft AI replies on new reviews can stay on, and Send a weekly digest emails a summary on Sunday at 14:30 IST.

Monday morning, after the 06:30 drafts:

• If she sets Settings › Notifications › Email Digest Frequency to Weekly Digest, a summary of the week's notifications arrives around 08:30 IST on Monday. The default is Instant.
• Keyword rankings refresh at 09:30 IST, weekly rather than daily. Presence tracks 25 keywords, Growth 50, Domination 100. She tracks phrases like "dentist in Bopal".
• The AI-answer probes run at about 10:30 IST. They ask the engines configured for the plan (ChatGPT, Perplexity, Gemini, Claude, and Copilot where configured) the questions listed under AI visibility.
• A separate brand-mention snapshot runs at 10:30 IST on the 2nd of each month.

What does it cost, and what does the clinic still do itself?

Presence is ₹30,000 a month + 18% GST (₹35,400 in all). Growth is ₹55,000 and Domination ₹80,000, both + 18% GST. Billing is monthly, cancel anytime, no free trial. Plan limits are on /pricing; see also agency retainer vs Sunbots cost.

The clinic keeps these jobs:

• Appointments and the patient register.
• Review requests, and any WhatsApp or SMS to patients.
• Facebook and Instagram, which Sunbots cannot connect for it today.
• Legal sign-off on its rules and on anything a patient could read as a promise.

For dental clinic marketing India more broadly, read the dental clinic marketing guide; the loop is on /how-it-works.

Frequently asked questions

Is this a real customer?

No. Navrang Smiles Dental is fictional, and so is every topic, review and rule decision in this post. The only live figures Sunbots Marketing publishes are its own, on the /performance page.

Will anything publish before I approve it?

Not on Approve Manually, which this clinic keeps. Drafts wait in the Review tab until someone approves them, and Google review replies always wait for approval. Approved posts go to a queue that runs every 5 minutes.

How many posts does the plan include?

Presence includes 20 social posts a month, counted per platform, 4 English blogs and about two Google Business Profile posts a week. Growth includes 60 social posts and 8 blogs, Domination 120 and 16, both with about three listing posts a week.

Does Sunbots check that my posts follow my council's rules?

Only against rules you set. Sunbots ships no dental-council rulebook. Under Strategy › Guardrails you press Look up my rules, then add your own with Add a custom guardrail, using DO, DONT, DISCLOSURE and CLAIM types. A failing rule flags a draft but does not block approval, so the clinic stays responsible.

What results should I expect, and when?

We do not promise any, and this post has no engagement, ranking, patient or revenue figures because we have none to show for a fictional clinic. What arrives on schedule is the routine: drafts on Monday at 06:30 IST, the rank refresh at 09:30 IST and AI-answer probes at 10:30 IST.

Related guides

• Dental clinic marketing in India
• Healthcare marketing in India: the guide
• Marketing for clinics

This is an illustration, not a customer result. The clinic is fictional. The weekly routine, screens and plan limits are Sunbots Marketing's as of October 2026; the topics are examples of what the drafts cover. There are no engagement, ranking, patient or revenue figures here because we have none to show you. The only live numbers we publish are our own, at /performance.

Message us on WhatsApp for a demo of this weekly routine.

This explains the rules as published on 1 October 2026. It is not legal advice. Confirm with your state council and a lawyer before you publish.